Levi’s® has opened three new concept stores in UAE, in partnership with the Dubai based retail conglomerate Apparel Group. The stores have opened in prominent location in City Centre Deira, City Centre Mirdif and Burjuman, offering increased visibility and better access to customers upon entry.
A media event was held at the Levi’s store in City Centre Deira where the Media guests and shoppers got a glimpse of the latest collection and enjoyed a fun evening which was highlighted through personalization service by Levi’s tailor shop along with spread of sumptuous food & beverages.
The new stores carry a broad assortment of the Levi’s® Red Tab Collection, offering the very best in denim for men and women with iconic pieces, authentic original denim, brand new fits and premium fabrics
Along with the Icons, the stores also showcase their latest 505™C collection for both men and women which is a modernized and re-mastered take on the ageless 505™ fit. The ‘C’ stands for customized because the designers have created a customized straight leg with the perfect slim fit for today.